Motorola consolidates at Ogilvy

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Motorola, Schaumburg, Ill., named Ogilvy & Mather Worldwide, New York, to handle its consolidated account, estimated at $400 million. The other contenders for the consolidated work were fellow Motorola agencies Leo Burnett USA, Chicago, which handled Motorola's semiconductor business, and McCann-Erickson Worldwide, New York, which was responsible for consumer products within the Personal Communications Sector. Ogilvy CEO Shelly Lazarus led the pitch that won the coveted account.

Copyright September 2000, Crain Communications Inc.

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