Motorola's agency selection committee, which included several key country managers and regional management, awarded the account after a competitive pitch. The winning campaign idea was initially conceived during a recent creative workshop attended by cross-functional teams from all Burnett offices in the region. The idea was then developed into a multi- media campaign by Carlos Mouzo, Burnett's regional creative director, working with creative directors from Burnett's offices in Buenos Aires and Mexico City.
Burnett's Motorola assignment encompasses Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Guatemala, Mexico, Panama, Puerto Rico and Venezuela. Other Burnett regional clients in Latin America include Goodyear, Kellogg, Philip Morris, Procter & Gamble and United Distillers, each of whom the agency handles in nearly all 17 of its Latin American offices.
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Copyright December 1996, Crain Communications Inc.