Motorola, Schaumburg, Ill., is reviewing its estimated $150 million global account, in what most likely will lead to an agency consolidation. Motorola roster shops McCann-Erickson Worldwide and Ogilvy & Mather Worldwide, both New York, and Leo Burnett
Co., Chicago, will all compete in the review. McCann, which handles Motorola's estimated $100 million consumer account, has the most to lose. Burnett handles Motorola Semiconductor Products Sector, while Ogilvy works on the company's interactive efforts through its OgilvyOne
division. "We're working to determine the best way to leverage the overall Motorola brand," a company spokeswoman said. All agencies declined comment. Martin Sorrell, chief executive of Ogilvy parent WPP Group, along with Ogilvy CEO Shelly Lazarus and President-Chief Creative Officer Rick Boyko, met with Motorola Marketing Director Geoffrey Frost in March about the possible account consolidation, said an executive close to the agency.
Copyright July 2000, Crain Communications Inc.