Motorola in talks with media agencies

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Motorola currently is talking to three media agencies about handling its media planning and buying duties, according to a company spokeswoman. The agencies are WPP Group's MindShare, Interpublic Group of Cos.' Initiative Media and incumbent Universal McCann, the media arm of McCann-Erickson. Last year, Motorola, based in Schaumburg, Ill., awarded its estimated $400 million global advertising account to Ogilvy & Mather Worldwide, another WPP shop. At that time, Motorola also indicated it was talking to media agencies.

One agency executive involved in the process said that it was not a full-blown review. "At this point, we've simply been having discussions." A spokesman at McCann-Erickson said Universal McCann currently handles media duties for Motorola but added that the billings were considerably less than $400 million. The Motorola spokeswoman said that the company would decide who will handle its media buying and planning by late February or early March.

Copyright January 2001, Crain Communications Inc.

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