Mountain Dew posts top growth rate

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Coca-Cola Co.'s volume grew 5.1% last year compared to 3% at Pepsi-Cola Co., Beverage Digest/Maxwell Report said today. It pegged overall industry volume growth at 3.2%. Pepsi-Cola Co.'s Mountain Dew was the top-growing carbonated soft drink brand, gaining 13% over 1996 volume, followed by Coca-Cola Co.'s Sprite, up 10.4% over a year ago. Coke Classic remained the top-selling brand, with a 2.5% increase in volume, followed by brand Pepsi, up 0.5%. Diet Coke remained No. 3, up 0.9%. Mountain Dew supplanted Sprite as the nation's fourth-best-selling soft drink. Sprite was No. 5, followed by Dr Pepper, Diet Pepsi, 7 UP, caffeine-free Diet Coke and caffeine-free Diet Pepsi.

Copyright February 1998, Crain Communications Inc.

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