Harley-Davidson parts & accessories
Creative Directors: Tom Gabriel, Jack Supple
Art Director: Bob Brihn
Copywriter: Jim Nelson
Photographer: Hunter Freeman
To a Harley-Davidson owner, explains Carmichael Lynch Art Director Bob Brihn, the bike itself is a piece of art. The only thing that could improve it is an accessory that makes it as individual as the owner. And these owners are very much individuals.
"People spend a ton of money on accessories, perhaps as much as on the bike, and these bikes aren't cheap," says Mr. Brihn. "We wanted to romance those accessories that are genuine Harley."
The ads act in lieu of a "walkaround," as if a Harley owner were inspecting a bike from a particular angle, focusing on an air cleaner cover, for example. The detail is lush, the copy simple but sensual.