MTV Asia replaces execs defecting to dot-coms

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SINGAPORE--MTV Asia has announced key appointments following a spate of dot-com-fuelled losses. Peter Bullard is internally promoted to senior VP-managing director of MTV Southeast Asia, while MTV Mandarin has appointed Michael Cheng as VP-general manager of MTV's Taiwan operation. In Hong Kong, Harry Hui, currently senior VP-managing director for North Asia, has been promoted to exec VP for the same region.

Mr. Bullard succeeds Sudhanshu Sarronwala, who left to co-found Singapore-based Mr. Bullard is now responsible for the strategic development and day-to-day management of MTV's business in Southeast Asia, including revenue generation, sales and marketing, distribution, programming and production. He remains based in Singapore and reports to Frank Brown, president of MTV Networks Asia.

Mr. Bullard joined MTV Networks Asia in August 1999 as VP-advertising sales, overseeing the network's ad and sponsorship sales in Taiwan, Southeast Asia and India. Prior to relocating to Singapore, Mr. Bullard was director-in-charge of CNBC in Europe.

AT MTV Mandarin in Taiwan, Michael Cheng succeeds Rose Tsu, who left to join Yahoo!. Prior to joining MTV, Mr. Cheng was chief director of CTN Entertainment Channel, in charge of all aspects of channel operations. Previously, he held various positions in production and management at STAR TV Chinese Channel.

MTV Networks Asia owns and operates three 24-hour programming services -- MTV Southeast Asia, MTV Mandarin and MTV India -- which have a combined distribution of more than 100 million homes. MTV Networks Asia is a joint venture of MTV Networks, a division of U.S.-based Viacom, and Netherlands-based PolyGram.

Copyright May 2000, Crain Communications Inc.

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