MTV boosting AOL presence

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MTV Online will relaunch its 1994 America Online presence. The site features new graphic interfaces as well as original online programming formatted for the online "prime-time" window, which Matt Farber, VP-programming/new business, said falls in the 4 p.m. to midnight time frame. Beginning July 17 those who enter the MTV Online Arena can watch new hour-long shows at 8 p.m. on weeknights. The shows will be sponsored and not interrupted by periodic commercials. Ad rates have not yet been set.

Copyright July 1995 Crain Communications Inc.

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