MTV finally gains cable distribution in Hong Kong

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HONG KONG--MTV Networks Asia, a joint venture of Viacom andPolyGram, has signed an agreement with Hong Kong Cable Television tobroadcast MTV Mandarin's 24-hour feed starting Sept. 25.

The distribution deal sends the Singapore-based music broadcaster into 200,000 households in Hong Kong. Previously, MTV Asia had limited viewership in Hong Kong on terrestrial channels during late night or weekend time slots.

Frank Brown, president of MTV Networks Asia, calls the agreement with CableTV a "milestone" in the channel's development in the region. "For our advertisers, our channel will also be an effective medium to target young adult consumers here as well as all over Asia," Mr. Brown said.

Stephen Ng, chairman and managing director of Cable TV, says: "The partnership with MTV could not have come at a better time as the local economy has showed renewed growth."

MTV Networks Asia operates three 24-hour programming services -- MTV Southeast Asia, MTV Mandarin and MTV India -- which have a combineddistribution of more than 100 million homes. MTV also has programming blocks totaling 35 hours a week during prime time on, a leading music cable channel in Korea.

Copyright September 1999, Crain Communications Inc.

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