McPartland to leave HHCC for America Online
BOSTON-Hill, Holliday, Connors, Cosmopulos VP-Director of New Media Technologies Frank McPartland is joining America Online. His new post is not known, but the fast-growing computer online service is adding advertising to its business mix and aggressively pursuing marketers and agencies. Hill Holliday is looking outside for a replacement.
TeleVest, Burnett start upfront early
NEW YORK-D'Arcy Masius Benton & Bowles' TeleVest unit is said to have approached the Big 3 networks about unusually early upfront deals for the 1995-96 TV season. Leo Burnett USA, Chicago, is also said to be in early negotiations and to already have cut a major adult syndication deal with Warner Bros.
FTD prunes $35M account finalists to 5
SOUTHFIELD, Mich.-Florists' Transworld Delivery has named five finalists for its estimated $35 million account. They are DDB Needham Worldwide, Chicago; Campbell Mithun Esty, Minneapolis; J. Walter Thompson USA, New York and Detroit; and Bates USA and Grey Advertising, both New York. Incumbent D'Arcy Masius Benton & Bowles, Bloomfield Hills, didn't make the cut.
Motorola dives into Ocean Planet
NEW YORK-Times Mirror Co. said Motorola is the second major co-sponsor for Ocean Planet, a multimedia environmental exhibit linked to the Smithsonian Institution. The Motorola deal, with spending estimated at $1 million to $2 million, involves ads in Times Mirror magazines and newspaper ads. Ford Motor Co. is the other major sponsor (see story on Page 33).
Magazine ad pages soar 11.3% in Jan.
NEW YORK-Momentum that consumer magazine publishers built last year accelerated in January as ad pages hit 12,482.14, up 11.3% over the year-ago period. Publishers Information Bureau figures show the ad surge was broad-based. The top category remains automotive, up 13.8% to 1,437.2 pages. Publishing and media returned to the top 10 with 252.1 pages, up 33.6%. Monthly revenue was $568.3 million, up 17.3%.
MONTVALE, N.J.-Mercedes-Benz of North America gave its agency, Lowe & Partners/SMS, New York, the go-ahead to work with direct marketing agency Rapp Collins Worldwide on strategy and creative for the sport-utility vehicle that will make its debut in 1997. But Mercedes-Benz isn't expected to make a final decision on the sport-utility ad assignment-likely to exceed $35 million-until early 1996. Lowe has formed a separate task force to work on the sport-utility business.
Nike thaws ad plans with NHL return
BEAVERTON, Ore.-Nike is acting quickly to capitalize on the NHL's strong return. Agency Wieden & Kennedy, Portland, is in production on a "Just do it" spot featuring Cam Neely of the Boston Bruins to back its cross-training line.
Baseball settlement strikes out
WASHINGTON-Major League Baseball players and owners failed to meet President Clinton's deadline last week to settle their labor differences, dealing another blow to the Baseball Network. Baseball Network President Ken Schanzer was expected to attend the NBA all-star game in Phoenix Sunday to speak with sponsors about ad packages for games broadcast on ABC and NBC-if games are broadcast.
Revlon consolidates divisions
NEW YORK-Revlon Consumer Products Corp. is consolidating its North America and international divisions. George Fellows, formerly chairman of the North America division, becomes chairman-chief operating officer of Revlon Consumer Products Worldwide.
MasterCard kicks $100M toward World Cup
PARIS-MasterCard International, hoping to reach more than 1 billion people, will spend at least $100 million to sponsor the 1998 World Cup in France. Soccer great Pele will be its spokesman.
Graham takes Time Inc. marketing post
NEW YORK-Time Inc. promoted Jim Graham, 43, to senior VP-corporate sales and marketing, from VP-corporate accounts. He succeeds Richard Heinemann, 55, who is retiring.
Ore-Ida taps Citron Haligman
BOISE, Idaho-H.J. Heinz Co.'s Ore-Ida Foods named Citron Haligman Bedecarre, San Francisco, for two major projects. The account was at Berlin Cameron Doyle, New York (see story on Page 4).
Kinko's chooses Riney
VENTURA, Calif.-Kinko's Service Corp. named Hal Riney & Partners Heartland, Chicago, to handle creative, direct marketing and interactive work on its $12 million account. Stein Robaire Helm, Santa Monica, previously handled.
Camera makers flash wares
LAS VEGAS-New products and ad campaigns abounded at the Photo Marketing Association convention. Eastman Kodak Co.'s redesigned Fun Saver camera hits stores in May backed by a TV campaign from J. Walter Thompson USA, New York. Kodak's budget of about $20 million is about double last year's. Polaroid Corp. is breaking a $9 million campaign from Burrell Communications Group, Chicago, backing its OneStep Talking Camera.
Choices Entertainment Corp., an 11-store Los Angeles-based video store chain with agreements to buy 19 small chains to form a national company, is looking for an agency. Budget is undetermined.
Kmart Corp., Troy, Mich., said the finalists for its estimated $175 million retail store ad account are Campbell Mithun Esty, Minneapolis, and New York shops Ally & Gargano, BBDO Worldwide and N.W. Ayer & Partners. Kmart will continue evaluating current agency Ross Roy Communications, Bloomfield Hills, Mich., a non-participant in the review.
Fiat Automoveis, Belo Horizonte, Brazil, to Leo Burnett, Sao Paulo, from MPM/Lintas for its $20 million national car account.
America West Airlines, Tempe, Ariz., narrowed its $18 million account review to four unnamed agencies. Rosenfeld, Sirowitz, Humphrey & Strauss, New York, is the incumbent.
CKE Restaurants, Anaheim, Calif., parent of Carl's Jr. restaurants, to Mendelsohn/Zien, Los Angeles, from Grey Advertising for its $25 million account.
Prestone Products Corp., Danbury, Conn., to Grey Advertising, New York, from Young & Rubicam for its estimated $5 million account after a review.
Economist Newspaper Group, London, signed an agreement to acquire 168-year-old daily The Journal of Commerce & Commercial plus related shipping trade titles and directories-including Florida Shipper, Gulf Shipper and Traffic World-from Knight-Ridder, Miami, for about $115 million.
Time Warner agreed to buy cable systems operator Cablevision Industries for stock and assumed debt totaling about $2.6 billion. Cablevision's 1.3 million cable TV subscribers push Time Warner's total to about 11.5 million, putting it on parity with No. 1 cable TV operator Tele-Communications Inc.
COMINGS & GOINGS
Ketchum Communications reorganized four executive roles last week, naming Vice Chairman Jan Hedquist to oversee Jerry & Ketchum, New York, and international development, from president of Ketchum Advertising USA Craig Mathiesen, a vice chairman and president of Ketchum Advertising, Los Angeles, assumes that title; Dianne Snedaker, president of the San Francisco office, adds overall agency marketing and new business; and Jim Ficco, president of the Pittsburgh office, also oversees the Chicago office. (For more people news, see Page 26.)
FOR THE RECORD
Procter & Gamble Co. filed an amended complaint Feb. 6 in its derivatives suit against Bankers Trust New York Corp., seeking an additional $65 million in damages and charging federal securities law violations. The new complaint filed in U.S. District Court in Cincinnati relates to a German mark swap, and brings damages sought to $195 million.
Bell Atlantic Corp. last week charged AT&T with false and misleading advertising in Newark, N.J., federal court for its "10 Plus" campaign, saying it makes unfair comparisons with local toll calling rates. Bell Atlantic seeks an injunction to halt the campaign, plus damages. AT&T claims no wrongdoing and has no plans to change advertising. FCB/Leber Katz Partners, New York, created the general campaign; Bronner Slosberg Humphrey, Boston, is the direct marketing agency.
PepsiCo is introducing a clear soft drink in the Netherlands called 7UP Ice Cola-7UP with a cola taste, but different than Crystal Pepsi and without caffeine. Ads break in April, via FHV/BBDO, Amsterdam, supported by promotion and sampling.
American Academy of Pediatrics, expanding previous statements urging restriction of TV advertising aimed at children, suggested a 10% surcharge on TV advertisers who target children and teens, a 50% cut in spots on children's TV shows and a ban on tobacco and alcohol advertising in all media.
Argentina's political parties will spend about $100 million on campaign advertising for the May presidential elections, nine times that spent in 1989.
Anheuser-Busch is pumping potency of its ice beers to the same 5.5% level as rivals and redubbing its brands Bud Ice and Bud Ice Light, dropping Ice Draft From Budweiser and Ice Draft Light. A "Smooth to the extreme" campaign from DDB Needham Worldwide, Chicago, will support.
Dweck & Campbell/Saatchi & Saatchi Media Partnership is the media alliance Saatchi & Saatchi Advertising and Dweck & Campbell, both New York, formed to give Saatchi's media planning and buying expertise to Dweck & Campbell.
Moss/Dragoti, New York, is the industry's latest spin-off agency. Formed by Wells Rich Greene BDDP, WRG Vice Chairman-Corporate Creative Director Charlie Moss and longtime creative Stan Dragoti will be in charge. It will handle creative on the Hertz account and Parallel Communications.
Mad Dogs & Englishmen teamed with Wilson Media Group, both New York, to step up its media buying and planning services.