Murphy's taps error page for advertising

Published on .

Heineken has figured out how to turn the error pages served to Web surfers when they type in an invalid URL into advertising. Now through the end of May, anyone accessing the Web through the Planet Internet service in theNetherlands who'd normally receive an "error page 404," will receive anerror page labeled "Murphy's Law" containing a link to the Murphy's site where users are rewarded with a free pint of beer.

Copyright March 2000, Crain Communications Inc.

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