MusicVideos offers video intermercials

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On-demand music site MusicVideos, Newport Beach, Calif., is integrating intermercials into its streaming video content, using interactive commercial broadcast technology. When users request a music video from the site, they must first watch a streaming intermercial. So far, advertisers including Sony Music, RCA Music, Atlantic Records and Interscope Recording have used the intermercials.

Copyright October 1998, Crain Communications Inc.

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