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Today the California Milk Advisory Board trots online the milk mustache in a campaign aimed at preteen girls. Rockett Movado, a lead interactive character from girls site Purple Moon (, and five of her online pals will sport the trademark mustache in screen savers and trading cards. Celebrities from the off-line milk campaign also will be included in this effort. Screen savers and trading cards will be distributed free at local events, and through the Purple Moon and Milk Mustache ( sites.
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