Online loyalty marketer Mypoints.com
will develop co-branded loyalty programs for four new partners: American Loan Search, a search engine providing mortgage resources; computer hardware site Googlegear; Next50, a Web community for people over 50; and Salon Savvy, an e-business site focusing on salons and spas. The companies will be part of the MyPoints Network, which enables partners to integrate their customer acquisition and retention initiatives by providing incentives using a single currency. Consumers earn points in the program through various activities including filling out surveys, registering for services and shopping online. Points can be redeemed for gift certificates, free long distance and travel.
Copyright September 2000, Crain Communications Inc.