rolls out Travel Values Plus Club

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Internet direct marketer launched a new membership service, the Travel Values Plus Club, offering members of the MyPoints Program savings on hotel stays, airline tickets and car rentals, while generating enrollment revenue and loyalty for Travel Values Plus enables members to receive discounts at nearly 5,000 hotel properties; savings of up to $100 on airline tickets, 30% off car rentals and roadside assistance.

Copyright January 2001, Crain Communications Inc.

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