to develop incentives program using

Published on .

CMGI-operated portal picked online incentives company to develop a loyalty program for users. The MyWay Points by MyPoints program is available free at ( Visitors receive points by personalizing a site, by becoming a member, and by using other services, like posting pictures or engaging in online communities. Financial terms of the deal were undisclosed.

Copyright December 1999, Crain Communications Inc.

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