'N.Y. Times' rejects ad for Lee film

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Spike Lee's new movie, "Bamboozled," about a black TV production seems to be getting shunned by The New York Times. Art Sims, CEO of 1124 Design Advertising, Los Angeles, said the newspaper rejected a print ad he produced because "they felt it was completely offensive to blacks." The ad features an illustration of a black child holding a watermelon. New print ads will be produced, said Mr. Sims, but the illustration will be part of an outdoor campaign. A spokesman for New Line Cinema was unable to comment at press time. Messages left at The New York Times were not returned.

Copyright August 2000, Crain Communications Inc.

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