Nabisco promo ties into Super Bowl

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Nabisco Biscuit Co. is running a Super Bowl promotion for its snack cracker line themed ``TV Tailgating'' in January. The effort will include a TV campaign, free-standing inserts, in-store advertising and a print ad in TV Guide's Super Bowl edition featuring NFL announcer John Madden. McCann-Erickson Worldwide, New York, handles.

Copyright December 1996, Crain Communications Inc.

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