Nabisco taps Publicis for $6m Spain, Portugal biz

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Madrid -- U.S. food giant Nabisco has moved its estimated $6 million advertising business in Spain and Portugal for its main biscuit brands to Barcelona-based Publicis Casadevall Pedreno & PRG. The incumbent was FCB Tapsa Augusta. The brands include Filipinos, Chiquilin, Oreo and Chips-Ahoy.

Copyright January 2001, Crain Communications Inc.

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