The site contains information about online advertising practices and has an area from where consumers can register to opt out of marketing practices in which they don't want to participate.
An additional site, at which consumers can complain about failures to comply with privacy issues, has been created by accounting firm Andersen. Members of the Network Advertising Initiative include Avenue A, DoubleClick and CMGI's Engage. -- Catharine P. Taylor
Copyright May 2001, Crain Communications Inc.