Online Exclusive: TV Spots of the Week


And Other Current TV Commercials of Note

By Published on .

Up a Tree for Pants
Marketer: Levi Strauss & Co.
Brand: Levi's
Title: "Nice Try"
Agency: Bartle Bogle Hegarty, New York

When you're on deadline to produce a TV commercial and don't have any other ideas, why not just put a young woman up a tree and have a dog pull her pants off? After all, she shouldn't have tried to steal her lover's Levi's, anyway.

An Alien Sort of Digital Joy
Marketer: Microsoft and Intel
Brand: Digital Home Systems
Title: "Digital Joy"
Agency: Deutsch

This commercial demonstrates that even dreaded alien monsters can find moments of creative joy in Microsoft and Intel's new suites of computer-based home entertainment products. And it doesn't stop there. The amazing cast of this 60-second spot also includes entire ancient armies, gladiators in chariots, a flying saucer and those humanoid monkey people from 'Planet of the Apes.'

Walking Tree
Marketer: Johnnie Walker
Brand: Johnnie Walker
Title: "Tree"
Agency: Bartle Bogle Hegarty, New York

A gigantic tree at the middle of a forest rips its roots out of the soil and begins the ponderous task of moving across fields and roads and rivers and bridges to fulfill its dream of standing in the architectural glory of a urban plaza. 'Whatever Your Dream,' says the tagline, "Keep Walking. Johnnie Walker." We'll drink to that.

Talking Basketball
Marketer: Fox Sports
Brand: Fox NBA Coverage
Title: "Sports Bar"
Agency: NBA In-house Agency

Hear the one about the basketball that has a mouth and talks? An animated gag NBA fans will remember and buzz about for quite some time.

Loving the Beast
Marketer: Warner Bros., Nashville
Brand: Blake Shelton's New Album
Title: "Sheep Love"
Agency: Warner Bros.

From its title, 'Sheep Love,' to the star's coy reference to the animal down the bar as that 'blond,' this spot toys with the darkest element of country western barnyard humor. One wonders if even a lighthearted flirtation with the theme of bestiality is the best way for a country singer like Blake Shelton or a recording studio like Warner Bros. to sell music in this new era of the morality voter.

Once Again, the Crows
Marketer: SC Johnson
Brand: Windex
Title: "Multitasking"
Agency: Foote Cone & Belding

Once again, the clumsy, battered and perplexed Windex crows prove their power as a popular hit. This spot received the highest consumer recall score for the period of Oct. 25 - Nov. 7 in the bi-weekly Intermedia Advertising Group survey.

Hyatt Hedonism
Marketer: Hyatt Hotels Corp.
Brand: Hyatt Hotels
Title: "Kauai/Gold Passport"
Agency: Cramer-Krasselt, Chicago

With warm mud, classic wine and tropical flowers between the toes, this spot does a pretty good job of creating desire for a getaway luxury hotel. In fact, we had to restrain the 'TV Spots of the Week' staff from chucking it all and clicking over to to check today's plane schedules.

Nortel Nursery Rhymes
Marketer: Nortel
Brand: Brand
Title: "This Is the way"
Agency: Richards Group, Dallas

What initially seems to be off-point nursery rhymes sung by young voices suddenly takes on real meaning against the images of life in the world of network services marketing. And, in fact, the Nortel networks that run many of the world's financial services are indeed the way we 'Butter the bread, butter the bread' of daily economic life.

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