Nasdaq names new international marketing chief

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LONDON -- The Nasdaq stock market has named Maggie Kelly its vice-president, international marketing, charged with raising the market's profile across Europe. She replaces Ellen Taverner, who left in January to join Credit Suisse Asset Management in London as directorhead of international communications.

Ms. Kelly's brief will include continuing the campaign launched last year to boost awareness among U.K. retail investors, along with developing programs for various groups among Europe's major financial markets. She will also be responsible for Nasdaq's international public relations and communications. Nasdaq uses Euro RSCG for its advertising in Europe.

A British national, who is married with three children, Ms. Kelly will relocate to London from Nasdaq's headquarters in Washington D.C. She joined Nasdaq in 1990 as director, marketing communications, responsible for developing a communications strategy and launching a new corporate identity program in the U.S. and abroad. She was also involved in the creation of the Nasdaq Web site (, which is claimed to be one of the most heavily used investor sites on the Internet.

"We have already created huge interest in Nasdaq among high net worth British investors," says Ms. Kelly. "This is the first time that a stock market has been marketed directly to the U.K. retail investor and we are now looking at replicating this success across other European countries."

Copyright April 1998, Crain Communications Inc.

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