National Car Rental sets $10 mil ad effort

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National Car Rental brings back its "Green means go" tag after a two-year hiatus to tout fast service in its $10 million fall campaign. The push, mainly broadcast, broke Saturday during ABC's NCAA Pigskin Classic football game. National tapped Lyon Studio, Newport Beach, Calif., to create the three spots.

Copyright August 1997, Crain Communications Inc.

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