National newspaper network to launch ad sales effort

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New Century Network, an alliance formed by nine national media companies, this December will launch its national ad sales effort. The service allows advertisers to buy a national network of local newspaper sites while providing geographical and editorial targeting options. Tom Bates, former managing director of Europe and Asia for USA Today's international edition, has been named a senior VP. Cox Interactive Sales will handle NCN's sales effort. NCN's corporate founders represent about 55 percent of all U.S. newspapers and include: Advance Publications; Cox Newspapers; Gannett Co.; The Hearst Corp.; Knight-Ridder; The New York Times Co.; Times-Mirror; Tribune Co.; and The Washington Post Co.

Copyright November 1996, Crain Communications Inc.

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