NBA's Pacers seek arena sponsor

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The National Basketball Association's Indiana Pacers have hired Integrated Sports International, a sports marketing agency based in East Rutherford, N.J., to find a title sponsor for the new Pacers arena, to open in 1999. ISI has previously handled naming rights for 3Com Park in San Francisco and Ericsson Stadium in Charlotte, N.C.

Copyright November 1997, Crain Communications Inc.

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