NBA, WNBA and SportsLine sign multi-year partnership

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The National Basketball Association, the Women's National Basketball Association and Internet sports media company agreed to a multi-year global partnership that includes licensing rights, a presenting sponsorship of the NBA's interactive talk show, "The NBA Beat," the production of a fantasy game for and various cross-promotional opportunities. NBA and WNBA will provide users with custom video highlight packages. and its Euro-Asian subsidiary also will receive real-time scores and statistics for every NBA and WNBA game. In return, may use NBA marks and logos throughout its site and within its fantasy basketball games.

Copyright January 2001, Crain Communications Inc.

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