NBC claims sweeps crown

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The peacock network proclaimed itself king of Nielsen's rating roost for the November sweeps, but the broadcast networks overall had little to crow about. Through Nov. 26, with three sweeps days remaining, the Big 4 were down 9.1% to a 40.4 gross primetime rating from a 44.4 in November 1994. For the same period, basic cable rose 22.7% to a 17.6 rating. Of the four nets, only NBC posted a gain. NBC also noted that it is now the leader in late night, with the "Tonight Show with Jay Leno" leading in household and demo ratings over both CBS' "Late Show with David Letterman" and ABC's "Nightline." For Week 10 of the 1995-96 season, the Big 4 gross fell 7.5% to a 40.4 rating. Basic cable was up 20.5% for the week to a 17.2 rating.

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