NBC inks 2-year deal with Webstakes for promos

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Webstakes.com to be its exclusive provider of online promotions. In the two-year deal, Webstakes.com will create interactive promotions for NBC.com and NBC Interactive Neighborhood, and integrate NBC's TV and Web promotions. In exchange, Webstakes.com will receive prime-time advertising on NBC and its Web properties. NBC is a minority investor in Webstakes.com, which is in a quiet period prior to an initial public offering of stock.

Webstakes.com is conducting an agency search for a $10 million offline ad campaign launching in the fall. Heater Advertising, Boston, is one of three finalists. A separate online agency search will take place shortly.

Copyright June 1999, Crain Communications Inc.

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