NBC invests in Talk City

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NBC is taking an equity stake in LiveWorld Productions, the parent company to chat network Talk City. Financial terms of the deal were not disclosed.

Talk City will provide moderated chat and message board services to NBC.com's teen site At the Max, which will integrate content from teen shows "Saved by the Bell: The New Class," "Hang Time" and "City Guys."

"We've had some home-grown bulletin boards and we realized there was a critical mass of teen communicators online and we needed a more robust tool," said Bertina Ceccarelli, executive director of consumer marketing and programming operations.

NBC Interactive Neighborhood, a network of sites for more than 100 NBC-owned and affiliated stations, will also tap Talk City's services.

In an effort to expand its services, Talk City kicks off a free home page program March 10 with a million-dollar interactive ad campaign on NBC prime time programming. Users viewing the ad with WebTV will be able to click directly into a home page-building area of Talk City.

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