NBCUniversal is boosting the visibility of its advertising platform to marketers with ONE21, an annual developer's conference, which debuts on March 22. The company says the event will help marketers and advertisers learn about the audience capabilities of the NBCUniversal One Platform and its newfound global reach.
The conference also gives NBCUniversal parent company Comcast a chance to show off its new international business offering, after acquiring Sky, the British broadcaster and telecommunications company, in 2018 for $39 billion.
ONE21 refers to NBCUniversal’s One Platform, the conglomerate’s advertising platform, which provides TV distribution capabilities worldwide, access to data and strategic targeting, measurement solutions and trends and insights.
The company plans to announce new technology, data and digital partnerships at the event, said Josh Feldman, chief marketing officer, NBCUniversal, advertising and partnerships.