Nestle drops Brazilian ice-cream brand

Published on .

RIO DE JANEIRO--Swiss food giant Nestle has decided to drop its local ice cream brand Yopa in Brazil in favor of its global Nestle brand as it seeks to present a unified image of its ice cream brands worldwide. All wrappers, freezers and kiosks as well as newsstands and supermarkets will sport the new name shortly.

Copyright September 2000, Crain Communications Inc.

Most Popular
In this article: