net.Analysis accepted by BPA

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Net.Genesis Corp., a Web measurement company, said its net.Analysis product has been approved by the BPA International, an industry organization that audits Web sites and verifies traffic and usage. Net.Analysis specifically allows customers to know who is visiting their site, where they come from and what they are doing when they are on the site. In addition to auditing 15 Web sites, BPA also audits the circulations of 1,760 business publications and special-interest consumer magazines.

Copyright January 1997, Crain Communications Inc.

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