New on the Net

Published on .

Mitsubishi Motor Sales of America, Cypress, Calif., has opened a Web site to promote its new Eclipse Spyder convertible. The marketer plans to add Weblets for other models and corporate topics; CKS Partners, Portland, Ore., designed the site.

General Motors Corp.'s Cadillac Motor Division has redesigned its 14-month-old Internet site following focus group research. It added several new sections and enhanced the dealer locator. Poppe Tyson's designed the site; former GM subsidiary EDS provided technical assistance. Cadillac's agency, D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich., which did the original site, helped coordinate. Although the redesigned site went up June 3, Cadillac will publicly announce it on Friday.

Procter & Gamble Co. opened the Tide ClothesLine, offering stain cleaning advice and a "Spin and Win" contest area. That site was created by Saatchi & Saatchi Advertising, New York.

Most Popular
In this article: