Netcentives adds loyalty programs

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Internet loyalty program Netcentives on Dec. 15 announces the purchase of systems integrator Panttaja Consulting Group.

Both San Francisco-based companies are privately held and the terms of the deal will not be disclosed.

Netcentives said it will use the acquisition to build its customized loyalty programs, and help improve its incentive and rewards management software. Netcentives runs the ClickRewards Incentive Network, which rewards users with frequent-flier miles through seven major airlines.

Copyright December 1998, Crain Communications Inc.

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