Netcentives names Eric Larsen president

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Online direct-marketing and loyalty company Netcentives, San Francisco, named Eric Larsen, 48, to the newly created position of president. Mr. Larsen, former president of No. 4 marketing services agency Impiric North America, where he managed a 1,200-person staff and oversaw the marketing strategies of clients including Ford Motor Co. and Sony, will assume his new position Jan. 3. Mr. Larsen will run day-to-day operations and develop Netcentives' strategies for expanding into new markets.

Copyright December 2000, Crain Communications Inc.

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