NetChannel chooses Asylum

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NetChannel, a new media startup that plans to offer consumers Internet content via the TV, named San Francisco-based Asylum as its agency of record. The agency is expected to break a campaign early this summer, when NetChannel plans to launch its product. In related news, NetChannel also hired Pat Reilly, a former campaign press secretary to San Francisco Mayor Willie Brown, to be director of public relations at the company.

Copyright April 1997, Crain Communications Inc.

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