NetChannel taps Adfinity's targeting software

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Intellignet Interactions announced Monday that NetChannel, a Web-based TV service, is using its Adfinity software to deliver targeted advertising to viewers. NetChannel is using Adfinity to target users based on interests, responses, as well as geographic and demographic characteristics. Ads will be targeted to viewers in TV and on the Web.

Copyright September 1997, Crain Communications Inc.

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