NetFlix names Goodby AOR

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Online DVD rental site named Goodby, Silverstein & Partners, San Francisco, its agency of record. The size of the account was undisclosed. Goodby will create a brand strategy and multimarket advertising campaign for the DVD rental and information site, which was founded in April 1998. The site has evolved into a movie portal with personalized movie-recommendation service called CineMatch. NetFlix plans to expand its inventory beyond DVD rentals.

Copyright February 2000, Crain Communications Inc.

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