NetRatings files for stock sale

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NetRatings, Milpitas, Calif., filed for its initial public offering the morning of Sept. 24. The Web measurement service, which competes against publicly traded Media Metrix, operates a U.S. joint venture with Nielsen Media Research, Nielsen/NetRatings. ACNielsen Corp., which is separate from Nielsen Media Research, struck a deal this week with NetRatings for a global measurement service, also called Nielsen/NetRatings.

Copyright September 1999, Crain Communications Inc.

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