Netscape Communications Corp., Mountain View, Calif., awarded Butler, Shine & Stern, Sausalito, Calif., its Netscape Navigator personal edition account. A print campaign will launch next month. Creative Media, San Francisco and New York, will handle media. Netscape software has mainly been available to be downloaded without charge over the Internet.
up for quarter
National and local spot TV revenues climbed 7% and 9%, respectively, in the first quarter 1995 over the same period a year ago, according to a Television Bureau of Advertising analysis of Competitive Media Reporting data. National spot rose to $1.444 billion from $1.344 billion; local increased to $1.477 billion from $1.353 billion. Automotive remained the largest national spot ad category and rose faster than any other top 10 category, up 23% to $564.4 million. However, 15 of the top 25 national spot categories declined. Among local spot categories, restaurants/drive-ins continued to be the top spender, with a modest 4% gain to $260.6 million.
