Network 1.0 opens

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Network 1.0, an interactive sales rep firm selling advertising primarily on Web sites, opened for business Wednesday. Clients include AT&T New Media Services and IDG's Netscape World, a magazine published on the Web by IDG Integrated Media. Ted West, Network 1.0 president, formerly worked for AT&T Corp. and Pacific Telesis; the rep's exec VP, Leslie Laredo, was most recently director of advertising development and sales at AT&T New Media Services.

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