New networks chase per-click ad business

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Following on the coattails of the recent introductions of the PointCast Direct and DoubleClick Direct networks, two smaller companies in recent weeks have unveiled their own click-through-based ad networks.

Aaddzz, from Information Access Technologies, which is still in beta, and ValueClick, from WebIgnite, which debuted in late July, both aim to capture masses of small- and medium-size publishers, then sell to advertisers just those visitors who click through to the marketer's home page.

For more on this story see the full article in INTERACTIVE

Copyright September 1997, Crain Communications Inc.

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