Networks interrupt primetime shows to cover Trump's impeachment and Stallone stars in Facebook Super Bowl ad: Thursday Wake-Up Call
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Networks interrupt shows to cover Trump impeachment
America’s TV networks faced a dilemma when news of President Trump’s impeachment broke last night: whether or not to interrupt some heavily promoted primetime shows for the historically significant announcement.
The New York Times reports:
“At 8 p.m. on Wednesday, CBS cut away from the proceedings for the season finale of the long-running reality competition show “Survivor.” At the same time, ABC dropped its Washington feed to start airing back-to-back live recreations of the 1970s-vintage Norman Lear sitcoms “Good Times” and “All in the Family.” NBC stuck with the news, rather than its scheduled programming, which was a rerun of “Ellen’s Greatest Night of Giveaways.”
Meanwhile, Fox News’ Tucker Carlson used a split screen to show House proceedings alongside a clip of the President at a rally.
ABC interrupted “Good Times” with a special report led by anchor George Stephanopoulos when the vote went through on the first article of impeachment. But at 9 p.m., reports the Times, it was back to normal scheduling with “Survivor” and “All in the Family.”
Stallone stars in Facebook’s first Super Bowl ad
Facebook’s first ever Super Bowl ad will feature Sylvester Stallone recreating his iconic run up the steps of the Philadelphia Museum of Art from "Rocky."
Stallone posted a “cryptic video” on Instagram on Tuesday, reports Ad Age’s Garett Sloane, showing off some behind-the-scenes footage of fans running with him on the steps of the museum. Facebook later confirmed that this was its Super Bowl ad and said the spot would promote Groups, its niche private communities. A spokeswoman said: "The spot drives home the message that for whatever you rock, there is a Facebook group for you."
The ad, which will also feature Chris Rock, is by Wieden & Kennedy New York and is directed by French collective Megaforce, whose work includes Nike’s Cannes Grand Prix-winning 2018 spot “Nothing Beats a Londoner" as well as music videos for the likes of Rihanna and Madonna.
More Super Bowl news: Toyota will use a 60-second Super Bowl ad to plug the 2020 Highlander, writes Ad Age’s E.J. Schultz.
The decade’s most over-used celebrities
If you think you’re seeing the same faces over and over again in ads ... you’d be right. Ad Age’s Jessica Wohl has compiled a list of the most over-used celebrities of the decade.
Wohl notes that to make this list, “celebrities had to hawk multiple products, preferably in numerous spots or campaigns, and not just in splashy Super Bowl spots.” So it doesn't include long-standing pitch-people like Allstate's Dennis Haysbert.
The 13 culprits (or should that be winners, as they’re clearly cleaning up) on the list include Idris Elba, Terry Crews, Rob Lowe, Betty White, Tina Fey and The Rock. Read more about what they’ve appeared in and why they made the cut, here.
A-List deadline extended: If you haven’t submitted your Ad Age A-List entries yet, there’s still a little more time. The deadline has now been extended to Jan. 7 (which is also the last day for Creativity Awards submissions). Find out more here.
Vaping clampdown: Influencers will no longer be allowed to promote products related to vaping, tobacco and weapons, Instagram said Wednesday in a blog post. The news, reported by Bloomberg News, follows a separate ruling by the U.K.’s Advertising Standards Authority yesterday against British American Tobacco, although Instagram said the two were unrelated.
Star Wars art: “Star Wars: The Rise of Skywalker” has had mixed reviews so far, but, as Ad Age’s Ilyse Liffreing reports, “artist-designed posters commissioned by Disney Studios to promote the movie on social media have been seeing praise.” In one, Darth Vader’s head is shattered off his body by Rey’s and Kylo Ren’s light sabers. Take a look here.
Campaign of the Day: The current glut of sequels in movie theaters—from “Frozen 2” to “Star Wars: The Rise of Skywalker”—has inspired Geico to bring back the stars of some of its most popular commercials for sequels of their own. As Ad Age’s I-Hsien Sherwood writes, Pinocchio, the Woodchucks and the Raccoons are all back in the brand's latest effort from The Martin Agency. In one spot, Pinocchio’s 2019 incarnation tries his hand (or should that be nose?) at online dating. The raccoons, meanwhile, hijack a garbage truck. You can also vote for your favorite.
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