Newcomm Bates taps Mattos as president

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Newcomm Bates, Sao Paulo, Brazil, has snapped up Sao Paulo-based Giovanni FCB CEO Silvio Mattos as its new president as Bates Group raises its stake in Newcomm Bates. Mr. Mattos, who only recently joined Giovanni FCB, succeeds Walter Longo, who is being promoted to CEO of the Bates Group in Brazil, which includes Newcomm Bates, sports marketing agency Newsports, the 141 promotional marketing shop and design consultancy Newdesign.

The move comes as the Group raises its stake in Newcomm Bates by 10 percent after acquiring stock from local partner Aluisio Guimares, a former account director at the agency.

At Giovanni/FCB, Art Director Valdir Bianchi will temporarily take the helm.

Copyright December 2000, Crain Communications Inc.

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