In the news: Beth Bronner

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Beth Bronner believes her 25 years of consumer marketing in the corporate world will help bring an outsider's perspective to direct mail leader Advo, Windsor, Conn. As president-chief operating officer, she will oversee all sales, marketing, client service and fulfillment operations, while also leveraging Advo's relationship marketing, database and list services to introduce new products. "I think, talk and walk marketing," Ms. Bronner says. "I understand the needs of clients who want to be able to target and reach their consumer in the most effective way."

Age: 49.

Education: Vassar College -- BA in urban studies, 1973; University of Chicago -- MBA, 1974.

Work highlights: Sept. 1998-July '00, president, Health Division of Sunbeam Corp.; Sept. '96-Sept. '98, senior VP-director of marketing, Citibank's North American Consumer Bank; July '94-July '96, various positions including VP-business markets, AT&T Communications Group.

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