News from doings at the DMA:

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--When shopping in person, 49% of Hispanics feel they are not treated with respect, according to a survey of nearly 1,000 people by DraftDirect Worldwide, Chicago. The study, released Tuesday in Dallas at the DMA convention, says 41% find direct marketing shopping is less threatening than in-person shopping. Of respondents who received direct mail, 66% always open and read it, and 44% who already order via direct mail say they want to receive more direct mail.

--"Searching for `the deep that unites us' is a key motivation marketers should employ as the year 2000 approaches," said Laurel Cutler, vice chairman and global director of marketing planning at Foote, Cone & Belding, New York. Ms. Cutler, in a keynote address, said consumers are trying to simplify and regain a sense of control over their lives. She said the most successful advertising carries a simple message and speaks about what unites the audience.

--Disney is about to launch a new catalog later this month. Charles Silver, VP-general manager of Disney Direct, said the Walt Disney Co. arm will have a separate catalog for collectibles. Mr. Silver said nostalgia and collectible items are hot, now accounting for 15%-17% of Disney's current catalog business.

--Five new executives have been elected to the Direct Marketing Association board: Robert Fry, exec VP marketing, L.L. Bean; Gary Giesler, exec VP, Arizona Mail Order Co.; Kathleen Synnott, VP-strategic alliances and marketing, Pitney Bowes; John Thomas, senior VP, Mutual of Omaha Insurance Co.; Jonathan Ward, exec VP, R.R. Donnelley & Sons Co.

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