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Dick Gallagher joined Rapp Collins Worldwide, Chicago, in May as vice chairman. His direct response expertise in financial services, gained at Signature Group and First National Bank of Chicago, dovetails well with his main object ive of practicing knowledge-based marketing by focusing on the segmentation, modeling and response-driven areas for clients. He also targets the financial services industry as ripe with opportunities for new business. Existing clie nts in this area include Charles Schwab & Co., Vanguard Securities and Bank of America.

Age: 57.

Education: West Point, BS, 1963; Princeton University, master in public affairs, 1970; Fairleigh Dickinson University, MBA, 1973.

Work history: 1993-98, president, Signature Group, Schaumburg, Ill. At First National Bank of Chicago, 1973-93, including: '89-93, senior VP-dept. head, administration dept.; '89, senior VP-First United Financial Services; '87-89, senior VP-dept. head, cash management disbursements.

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