IN THE NEWS: Laurence White

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Laurence White's job title hasn't changed, but the new senior VP-executive creative director at Townsend Agency, Rosemont, Ill., says he was looking for a fresh challenge after 14 years at Draft Worldwide. Mr. White is investigating new-business opportunities within dot-com accounts. He believes the 54-person agency can benefit from his direct response TV and broadcast experience. "I've worked with an incredible range of clients including automobiles, healthcare and financial," he says. "I hope my experience on other kinds of clients will help bring new ideas to the clients here."

Age: 41.

Education: Northern Illinois University -- BA in advertising, 1980.

Work highlights: Aug. 1986-March '00, various positions from copywriter to senior VP-executive creative director, Draft Worldwide, Chicago; Dec. '85-July '86, creative supervisor, Performance Direct Marketing, Northfield, Ill.; Jan. '84-Dec. '85, subscription promotion copywriter, Playboy.

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