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American Management Systems, Fairfax, Va., to Doremus & Co., New York, to handle the first ad and branding efforts for its telecommunications and consumer financial services groups. Spending is expected to be about $3 million.

Planned Parenthood Federation of America, New York, to Benenson Janson, Los Angeles, for its multimillion-dollar national account.

Deborah Wahl, 36, to marketing communications manager, Lincoln Mercury Co., Irvine, Calif., from group manager-brand strategy and communication, Mazda North American Operations. She succeeds Ian Beavis, 46, who moved to Bozell Worldwide.

Mimi Yee to VP-multicultural marketing, a new post at Prudential Insurance Co. of America, Newark, N.J., from VP-marketing, revenue services sales channel at Citibank, N.A., Long Island City, N.Y.

Visa USA, San Francisco, renewed its sponsorship with Triple Crown Productions, making Visa exclusive sponsor of the Visa Triple Crown horse races through 2005.

Eisner Communications is the new name of Baltimore agency Eisner & Associates as the company positions itself as a provider of integrated communications offerings.

Copyright June 1999, Crain Communications Inc.

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