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Bruce Martin to VP-strategic marketing, new-business development, Best Buy Co., Minneapolis, a new post, from VP-corporate brand and advertising, St. Paul Cos.

Jamie Sykes to VP-national promotions, Universal Pictures, Universal City, Calif., from director of marketing, Disney Regional Entertainment.

Robert Greenberg, chairman, R/GA, New York, adds the title chief creative officer, a new post at the True North Communications interactive agency. President-Chief Operating Officer Martin Reidy adds the title CEO.

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